Media art works exhibited at dance music events. Softly offer an alternative to the gallery for publication of art. It is imagined the events will be attend by people interested in music; consumption of the art works exhibited will be there in incidental.

Galleries and museum already reach a wide audience, project like this will help expand this audience further but exposing the same art to people in a different environment.

The relaunch of fonefone provided an ideal opportunity to use the model for events we hope to follow in the future. The event combined am Exhibition by Margot van Ham with music by Hidie Mortensen and Bowen Watt from Slackers Delight.

Especially for the FonFone pre opening party softly have prepared a special light show based around the theme of imbalance. Part of the new FonFone venue will be transformed for you entertainment, with light projection, audio installations and film loop. The experimental show has been thrown together by Evez from softly in collaboration with the photographer and media artist Margot van Ham and film director Hermes.